Allard van Hoorn’s photographs serve not as an object, but as a documentation of a moment, a color, or an event that cannot otherwise be communicated. The artist communicates his subjects through the utilization of naming and re contextualizing. In my project I used the naming method van Hoorn used to present the thesis of my paper. The naming card, created in reference of the Pantone Color Charts, show slight variations in the true meaning of the thesis, along with the actual, complete thesis.